How to Handle the "Send Me More Info" Stall: 4 Responses That Work

"Can you send me more info?"

It sounds reasonable. It feels like the buyer is engaged. Reps usually treat it as a positive signal and send the requested deck, one-pager, or follow-up email with attached resources.

It's almost never a real request.

"Send me more info" is the most common polite way buyers exit a sales conversation without saying no. They don't want more info. They want off the call. Sending more info makes you feel productive while the deal quietly goes nowhere.

Here's why it happens and four responses that surface what's actually going on.

Why "send me more info" is almost always a stall

Think about your own behavior as a buyer. When you're genuinely interested in something, do you ask for more brochures? Or do you ask the seller specific questions, talk about timing, or get into the next step?

Genuine interest looks like specificity: "Can you walk me through how this integrates with our CRM?" or "What does pricing look like for a team our size?" or "Who else have you worked with that's similar to us?"

"Send me more info" is generic by definition. It's what buyers say when they want to end the call gracefully without committing to anything. It's the polite no.

There are three things actually going on when a buyer says it:

1. They're not the decision-maker and they're stalling so they can ask someone else.
2. They have an objection they don't want to surface (price, fit, timing) and they're hoping you'll go away.
3. They're not actually evaluating you: they took the call out of obligation or curiosity, and they're not planning to act.

The "send more info" follow-up email won't fix any of these. You need to surface which one it is in the moment.

Response 1: The diagnostic question

The simplest move. Don't accept the stall; ask what specifically they need.